Opt-Out Programs

Consumers are increasingly eco-conscious.  The resulting "Green" movement has led to initiatives across the country targeting reduction of a variety of products, including telephone directories.  The truth is that the Directory Industry has been working for more than a decade to produce products that are environmentally sustainable.  Today's directories are made from recycled content and sawmill scraps and are printed with safe, soy-based inks.  

In an effort to think proactively about the distribution of directory products, and to demonstrate their ability to self regulate, our eco-friendly clients have developed programs to provide consumers the ability to customize delivery quantities or Opt-Out of directory delivery. 

The Yellow Pages Association, in partnership with Publishing Members, has developed a Consumer Choice website; www.yellowpagesoptout.com  Consumers can visit this site to search for directories delivered in their area and obtain contact information for each Publisher.

Ultimately, the key to the Consumer Choice initiatives is a well developed distribution system to ensure that consumer requests are honored during the next publication delivery.

PDC’s highly specialized delivery media production systems have been enhanced to:

• Integrate these consumer requests into our carrier delivery routes and quality verification processes.
• Provide delivery carriers multiple, address specific alerts in their route package, steering them away from the consumer’s address.
• Record the verification of non-delivery by the carrier and station supervisor